[ 彩材拆拆 x UNWRAP CMF ]
Ch19. Unwrapping CMF Design on Storytelling with CMF Moodboard
Ch19. 拆招CMF設計談用CMF情緒板講故事
CMF is a specialized area within industrial design that focuses on the development of products‘ color, material, and finish. Unwrap CMF shares bite-sized stories with digestible contents for anyone and everyone, inspiring curious minds about CMF Design. Enjoy learning? Use the mentioned terminologies to kick-start your research journey. Messages are always welcome! LinkedIn | Instagram | Email ✉️
As the name suggests, CMF moodboard is used to express the “mood” of color and materials. It is also a powerful tool in presenting design proposals. How so? ?
At project kick-off when design is just drafted, a moodboard helps industrial designer to understand the effect that CMF designer has in mind. Meanwhile, for non-design colleagues or decision makers, it also helps them to visualize. (中文請見下方)
To put it simple, when images are carefully chosen and arranged, a moodboard does the storytelling for you.
If we describe “red” verbally, it could be a fiery fire red or a delightful coral red. Even more specifically, a saturated fire red presents an expressive mood of outbreaking passion, but if the brightness and saturation are reduced, an orange-ish darker “fire red” delivers an entirely different passion in forbearance.
Lost with words? That is why CMF moodboard is a powerful visual supplement. Via the use of images to quickly present the concept of CMF, and make up to wherever indescribable with text.
CMF moodboard can be in different forms: in digital or with physical samples; of a single color for product proposal, or a range of colors for annual trend palette; it can contain visual elements such as images, color swatches, or material samples, as well as rationale such as keywords, trend intro, or consumer insights. Therefore, the first step of preparation is: Why is it needed? What is it for?
A physical moodboard would be more convenient at a in-person design workshop. A digital version can be easily sent via email, and added with supportive text to help non-design colleagues to understand the rationale behind the proposal.
More tips will be shared in the future. If you are eager to try, search for “CMF moodboard” on Google or Pinterest to find a bunch of great examples and start practicing! ?
CMF全稱為Color Material and Finishing，屬於工業設計旗下專注於產品色彩、材質、及表面處理工藝的關鍵一環。UNWRAP CMF 彩材拆拆圍繞著這個主題，以淺而易懂的小故事拆解CMF設計的日常。CMF學無止盡，善用CMF關鍵字繼續網上鑽研。討論交流請來信至 LinkedIn | Instagram | Email ✉️
正如其名， CMF情緒板（CMF moodboard）被用來表達色彩及材質的「情感氛圍」，也被作為很重要的 提案工具 。
為什麼這麼說呢？
在專案啟動之時，外型剛開始起草，CMF情緒板能幫助工業設計師理解CMF設計師構想的色彩及材質效果。同時，對於其他部門的同事或決策者，在還沒有模型之前，亦能幫助他們想像CMF的整體畫面。
講簡單點，情緒板上簡單的配圖在挑選及搭配得宜的情況下，它們會為你講故事（storytelling）。
假設只用口頭傳達「紅色」，可能是炙熱的火紅色，亦可能是活力俏皮的珊瑚紅。甚至再細膩一點：飽和度高的火紅色呈現的是振奮而外顯的激情，但如果稍微調降明度和飽和度，再加上一點暖相，同樣稱作「火紅色」的暗橙紅呈現的卻是克制而隱忍的炙熱情感。
被文字繞暈了嗎？這就是為什麼CMF情緒板是有力的視覺輔助：運用色彩及材質的圖片，即可快速地呈現CMF設計的概念，彌補文字無法述說的想像。
CMF情緒板有多種呈現方式：電子版或實物樣品；單一配色（如作為產品提案）或多色（如趨勢色盤）；可以包含示意圖、色塊、材質樣品等視覺元素，也可以包含關鍵詞、趨勢引述、調研論據等提案邏輯。因此在製作CMF情緒板前，第一步是釐清「目的性」：為什麼現在需要CMF情緒板？要拿它做什麼？
如果在設計工作坊現場，那用實物樣品排版的CMF情緒板更能幫助設計師實地演練與討論。如果是為了向國外的銷售同事提案，那或許電子版本更利於以email快速發送，並且還能搭配調研論據的文字補充，有助於非設計背景的同事理解提案背後的科學邏輯。
CMF情緒板的排版和選圖影響其質感，未來還會再分享更多訣竅。如果你已經躍躍欲試，可以先用Google或Pinterest搜索「CMF moodboard」關鍵字，即可找到豐富的案例，以此作為參考開始動手練習囉
In addition to the choice of color, the presented materials should also deliver an echoing mood to the color.
Depends on its usage, a moodboard can present a single color for product proposal, or a range of colors for annual trend palette, for example.
Via images of different colors and materials, a variety of moods can be presented even with the most basic PowerPoint software.
Of the same colors, “gradient” and “iridescence” CMF effects can be differentiated by the choice of different images – one is the transition from one color to another, the latter is colors reflected via lighting. The difference can hardly be rendered. That’s when CMF moodboards becomes a power tool in distinguishing the two.
