Here’s a flashback to a CMF-fulfilling Friday in July: I had the pleasure of being part of an online panel discussion with Courtney DiPietro and Daniela Garcia – “Why Should Brands Care About CMF?”
The session kicks off with a 25-minute overview of CMF essentials, and 30 minutes of advanced CMF topics, each followed by an interactive Q&A. A special thanks to IDSA Boston Chapter for thoughtfully organizing this event and compiling key takeaways from our conversations!
I also want to say thank you to everyone who joined us from around the world. We had people joining from U.S., Colombia, and United Arab Emirates! I enjoyed all the questions and shared thoughts. We should have more of this for the CMF community!
If this is something you’d like to be part of, whether as an organizer, speaker, or attendee, please send me a message. Let’s make more of this happen, and let the world discover how CMF can make a difference for brands.








