[ 彩材拆拆 x UNWRAP CMF ]
Ch.47 Unwrapping CMF design on do industrial designers need to know CMF?
Ch.47 拆招CMF設計談工業設計師要懂CMF嗎?

CMF is a specific discipline within industrial design that focuses on the development of a product’s color, material, and finish. Unwrap CMF shares bite-sized stories of CMF Design to inform and inspire those interested in this niche yet fascinating field, with digestible contents for anyone and everyone. Comments and inspirations are welcome!

I often get asked about how to pursue a career in CMF. But here is a reminder: CMF is NOT just a career path. See CMF as a skill set. You don’t have to be a CMF Designer to apply this knowledge in the workplace.

Let’s take logos as an example. The application of a logo involves cross-consideration between Industrial Designers, Branding teams, and Product Managers, among many others. (中文請見下方)

Just logo stickers alone offer a wide range of manufacturing processes and visual effects to choose from.
光是小小細節如logo貼紙,就有多種可供選擇的製造工藝和視覺效果。

Industrial Designers view logos as integral parts of the product, focusing on how they integrate seamlessly with overall aesthetics.

Branding teams prioritize how logos enhance brand visibility and communicate the message.

Meanwhile, Product Managers consider factors like the stability of each logo treatment and whether investing in premium logos is worthwhile.

After decisions are made, the process of translating logos into production is just about to begin and many more work ahead of us. And that’s just logos alone. Every product has numerous details that require CMF attention.

For some brands, incorporating CMF treatment into their logos is a way of enhancing the overall product appearance.
對一些品牌來說,在logo上融入獨特的CMF工藝是提升產品外觀的一種方式。

If your company is sized to a scale where there are dedicated designers working on CMF details, these experts can easily take the lead in addressing CMF conversations and combining the needs from each stakeholder.

However, not all companies have the resources for a dedicated CMF Design team. Many have Industrial Designers, while others rely solely on Product Managers.

Regardless of your title, if you are involved in creating physical, consumer-facing products, CMF knowledge is invaluable for enhancing product development skills and elevating product quality.

So don’t shy away from CMF for not being titled as CMF Designers. CMF is for everyone and anyone!

Logos incorporated directly as part of the pattern within the film, v.s. treated with post-process mirror ink on top of the film.
直接與膜片一體成型的logo紋理,對比在膜片表面後加工印製的鏡面油墨logo。

CMF為Color Material and Finishing,屬於工業設計旗下專注於產品色彩、材質、及表面處理工藝的關鍵一環。Unwrap CMF彩材拆拆圍繞著這個主題,以淺而易懂的小故事拆解CMF設計的日常。歡迎留言分享!

我經常被問到如何開啟CMF職涯,這邊也溫馨提醒一下:與其將CMF視為職業選項,更不如將CMF視為一種職涯技能。不需要成為一位CMF設計師,就可以在職場上應用CMF所學。

就拿logo為例,logo的工藝處理方式牽涉到工業設計師、品牌形象團隊、和產品經理等跨部門的綜合考量。

Logos come with varying size requirements and use cases, each calling for its own appropriate CMF treatment.
產品logo的尺寸要求和使用情境各不相同,每個logo都有其適合的CMF處理方式。

工業設計師將logo視為產品的一部份,專注於如何具美感的融為一體。

品牌形象團隊優先考慮logo可以如何提升品牌可見度並傳達公司理念。

而產品經理考慮的則是各種logo工藝的穩定性,以及使用價高的logo是否值得。

在經過決策之後,將logo轉化為量產零件的過程才剛剛開始,後續還有更多的待辦任務即將迎來。不只logo,每個產品還有許許多多需要被關注的CMF細節。

Environmental factors like humidity in bathrooms are also CMF considerations for deciding logo treatments.
浴室濕度等環境因素也是決定logo CMF工藝的考慮因素之一。
(註:圖為烘手機 / Hand dryer in image)

具有規模的公司通常有專門負責CMF職責的設計師,他們可以主導跟CMF細節相關的各種討論,並合理結合來自各部門形形色色的不同需求。

然而,並非所有公司都有足夠的資源成立專門的CMF設計團隊。大部分公司備有工業設計師,而部分公司則須完全依賴產品經理全權負責。

這也是為什麼,無論頭銜為何,只要負責開發設計面向消費者的實體產品,配備CMF知識對產品開發技術及提高產品品質都至關重要。

所以啦~不要覺得沒有CMF頭銜就避CMF而不談 —— CMF人人適用!




CMF學無止境,善用CMF關鍵字在網上深入鑽研,歡迎大家留言補充。
Enjoy learning? Use the CMF terminologies mentioned above and continue on with your own research journey on the web. Comments and inspirations are welcome!
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Problem-solving ??? ?????. Former head of CMF at Motorola. A New York-based and world-traveling Design Consultant with over 13 years of specialty in CMF Design. 高雄囡仔,前摩托羅拉CMF設計團隊負責人,目前定居於紐約並遊牧世界,任自由撰稿人兼CMF設計顧問,持續投入在CMF設計的科普推廣,並為WGSN及羅技等公司提供CMF專案支持或諮詢服務。

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