[ 彩材拆拆 x UNWRAP CMF ]
Ch5. Unwrapping CMF Design on Branding with a Vivid Logo
Ch5. 拆招CMF設計談品牌行銷始於Logo

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As spoke in the previous chapter, a computer-generated rendering can be realized with a variety of CMF processes. Logo is perhaps the vividest example in our everyday life. _{(中文請見下方)}

Looking around the products surrounding our lives, there is almost no product without a logo placement. Originally, when a logo is illustrated on the artwork, it is usually the smallest 2-dimensional detail, sometimes with outlines only. But when logos are introduced into mass production, just like the product itself, there is a wide variety of CMF processes to bring out a logo in reality – all with pros and cons to be considered.

The first considerations are always the cost and technical limitation. The more exquisite the logo is, the higher it is for the production cost. On the other hand, an exquisite logo becomes a power tool for luxury brands to enhance their brand image.

Entry-level pad-printing and laser-etching logos although are not as fine as other processes, they are not without advantages. These types of post-production logo placement is very popular among OEM products. OEM products are meant to be labeled with different logos and sold under each own brand. In this case, if logo can be flexibly added after production, there is less worries for inventory and also speeds up the delivery and response rate to each individual order.

In addition to cross-functional teams that frequently collaborate together during production definition, as the “face” of a brand, the presentation of a logo will involve even more departmental communication with branding and marketing teams, or even UI designers.

Logos are brought from screen to paper, then from paper to reality. It has become an unescapable element in our daily life. As tiny as it can be, it is an almightily important detail that no CMF designer should every neglect.

^{CMF全稱為Color Material and Finishing，屬於工業設計旗下專注於產品色彩、材質、及表面處理工藝的關鍵一環。UNWRAP CMF 彩材拆拆圍繞著這個主題，以淺而易懂的小故事拆解CMF設計的日常。CMF學無止盡，善用CMF關鍵字繼續網上鑽研。討論交流請來信至 LinkedIn | Instagram | Email ✉️}

延續上一篇提到的主題，同一張效果圖可以用多種工藝製程將之實現。如果說要最貼近日常的，莫非就是 品牌 logo了！

放眼望去，環繞在我們生活週遭的3C、家電、交通工具等，幾乎沒有不帶logo的產品。回頭反思，無論是大大小小的logo，往往在圖紙上也僅僅是平面的微小細節，甚至只用外框線呈現。當這些logo被導入在量產中，就像產品本身一樣，logo也有多種CMF工藝實現方式，不但各有優缺，也夾雜著不同的考量因素。

首當其衝的考量不外乎又是成本和工藝限制。越是精美的logo，越是提高製作成本，但也因此成為奢侈品牌用來提升形象的道具。

入門款的移印和雷射雕刻logo雖然不如其他工藝來得精緻，但也有他們發揮優勢的地方。這種經由後製程加工的logo廣受貼標產品的歡迎 —— 貼標產品意指同一款商品，可能被加上不一樣的logo並以個別的品牌售出。在這種情況下，如果能靈活的運用後製程工藝如移印、雷雕，就不需要擔心囤貨的問題，也加快了回應訂單的出貨速度。

除了日常合作頻繁的產品經理、工程師、設計師等跨部門團隊，作為品牌的「門面」，logo的呈現方式甚至涉及更多部門的溝通，如品牌（Branding）、行銷團隊（Marketing），甚至介面交互設計（UI Design）都可能參與其中。

Logo從螢幕到紙上，又從紙上搬到現實生活中，已經是現代生活就算沒有業配植入也無法避開的元素。雖小（不是髒話）但絕對是身為CMF設計師不能忽略的細節喔