[ 彩材拆拆 x UNWRAP CMF ]
Ch1. Unwrapping CMF Design on Perceived Quality
Ch1. 拆招CMF設計談產品呈現質感
CMF is a specialized area within industrial design that focuses on the development of products‘ color, material, and finish. Unwrap CMF shares bite-sized stories with digestible contents for anyone and everyone, inspiring curious minds about CMF Design. Enjoy learning? Use the mentioned terminologies to kick-start your research journey. Messages are always welcome! LinkedIn | Instagram | Email ✉️
CMF is not commonly known for. For those who have heard about CMF, their impression is usually focused on “C”, which is the presentation of color. But in fact, the more important first lesson is how to improve the perceived quality of a product. (中文請見下方)
Have this situation ever occur to you? After seeing its beautiful rendering on the website, you decide to purchase something online, but once you receive the product in the mail, you then find out the actual quality is not comparable to what you have imagined.
What lowers the perceived value of a product is often the tiniest details. As little as a scratchy edge or an uneven surface, can both bring a huge drop in the presentation of the product quality, and hence why often times when we shop online, the actual products don’t feel as nice as seen on the website.
And that’s magic of CMF! A simple computer-generated rendering can transform just ideally on prototypes. But once it enters into production stage, that’s when all those small obstacles start to pop out.
If you didn’t come prepared, and are with limited time and money, then expect to be asked to comprise and level-down on CMF details.
Therefore, to reasonably improve the perceived quality of a product, and not to leave any regret when the product launches, it is very important for CMF Designers to be engaged early, as early as the product definition stage, to put efforts in preventing possible CMF defects in production.
So that is the very first principal of CMF. Just so everyone remembers – CMF Design is not all about color proposals! ?
CMF全稱為Color Material and Finishing,屬於工業設計旗下專注於產品色彩、材質、及表面處理工藝的關鍵一環。UNWRAP CMF 彩材拆拆圍繞著這個主題,以淺而易懂的小故事拆解CMF設計的日常。CMF學無止盡,善用CMF關鍵字繼續網上鑽研。討論交流請來信至 LinkedIn | Instagram | Email ✉️
CMF本就小眾,略有聽聞的人,對於CMF的印象通常會著重於C,也就是色彩的表現,但其實更為重要的第一課是如何提升產品的 呈現質感 (percieved quality)。
是否遇過這樣的情況:網拍精美的商品,收到實物後卻覺得品質不如預期?
讓產品最掉價的往往是微乎其微的細節,小至一個刮手的邊緣、不平整的噴塗表面,都可以帶來落差極大的觀感。這就是為什麼有時網拍實物不如 賣家秀 。
這就是CMF的魔法 —— 同一張電腦渲染圖,或許做成模型時還能達到理想的狀態,但將設計概念實際轉換到生產時,就不得不面對生產過程中出現的各種問題。更何況,如果時間和金錢不是無限量,就可能得妥協於較為不理想的CMF狀態。委屈,卻已成常態。
為了合理的提升產品的呈現質感,也為了產品上市後不抱遺憾,CMF設計師更應該從初期的產品定義階段就開始參與,並致力於迴避生產中可能會出現的CMF缺陷。
別再以為CMF設計師只會配色了唷


Uneven surface caused by painting process, named “orange-peel”.
在不影響成本及時程的情況下,可以試著藉由調整光澤度、調整油漆成分、調整噴槍等方式改善橘皮。


Gathered coating around corners or edges due to tooling design and NCVM process, named “pooling” or “fat-edge”.

Mismatched parting lines due to poor quality of the tooling.
若想改善分模線的接合,需要由供應商及模具設計師進行修模,但會導致額外的耗時。