Project Nova was a fast-paced project to develop preliminary color proposals and moodboards for a mobile phone brand, whose recent two-year portfolio was predominantly shades of black, gray, and blue. Taking cues from their recent portfolio, the objective behind these proposals was to encourage a departure from conventional “safe choices” while ensuring a well-balanced and non-overwhelming spectrum. These color proposals, crafted with a strategic approach in mind, aim to capture the immersive essence of the metaverse’s new frontier, seamlessly fusing the tangible and virtual realms.


Guided by the metaverse’s limitless potential, and considering that this mobile phone brand’s choice of material and manufacturing process only allows single color with minimal finishing effect, color became the key to unlocking the phygital aesthetic within this project. These colors were carefully chosen with a strategic emphasis on the transparent materiality of the back inlay, mainly glass and glass-like. The range of color choices creates a harmonious interplay of translucence, adding depth and intrigue to the project.

Deliverable: Color proposals with moodboards
Industry: Consumer tech
Company: CWave Design
Year: 2022

Problem-solving ??? ?????. Former head of CMF at Motorola. A New York-based and world-traveling Design Consultant with over 13 years of specialty in CMF Design. 高雄囡仔,前摩托羅拉CMF設計團隊負責人,目前定居於紐約並遊牧世界,任自由撰稿人兼CMF設計顧問,持續投入在CMF設計的科普推廣,並為WGSN及羅技等公司提供CMF專案支持或諮詢服務。

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